CANADIAN MEDIA AND ADVERTISING
IS AN
ECONOMIC ENGINE
NOW AVAILABLE
The Canadian Media Ecosystem drives our nation's economic growth.
All Media contribute to our economic success.
This is the first study worldwide on the total media environment, encompassing advertising, as it contributes to the national and provincial gross domestic product (GDP). It encompasses TV, Radio, out-of-home, Digital, as well as content, journalism, advertising, and marketing.
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LOCAL MEDIA MATTERS
Studying the economic value of local media is crucial to establishing it as the heartbeat of the Canadian economy. It provides meaningful jobs that support families and fuel local economies.
Local media is also the voice of small businesses. It provides them with a space to advertise, connect with customers, and expand. Without it, many local businesses would struggle to be seen. A healthy media sector fosters a robust business community.
Local media's contribution to Canada goes beyond dollars—it’s about people, jobs, culture, and community. Canadian Media connects our communities to keeping informed and our leaders accountable. It gives us the tools to participate in democracy, understand what’s going on around us, and fight for what matters. Such an informed public is the foundation of a healthy and fair society, which has immense long-term value to our nation.